Carta
Senior / Lead Product Marketing Manager
$140K–$215K
San Francisco, CA +3 · Manager · Full-time · Posted Sep 29, 2026
- Location
- San Francisco, CA
New York, NY
Seattle, WA
New York, New York, United States - Experience
- 6+ years of hands-on product marketing and GTM experience.
- Visa sponsorship
- Carta uses E-Verify in the United States for employment authorization.
About the job
Leads audience research, messaging, content systems, and integrated campaigns for Carta’s private equity and venture capital buyers, using AI tools to scale product marketing work.
What you'll do
- Build and refresh PE and VC buyer personas, then use them to shape full-funnel messaging and positioning.
- Create and systematize campaign content and collateral; partner on outbound campaigns and measure their impact.
- Maintain Carta’s marketing context layer and build Claude-based PMM skills and automations.
What they ask for
- 6+ years of hands-on product marketing and GTM experience focused on enterprise SaaS.
- Expertise developing buyer personas using primary and secondary research.
- Experience with full-funnel messaging and integrated outbound campaigns for enterprise buying committees.
- Content systems, analytics, copywriting, and cross-functional collaboration skills.
Pay
$147,050 - $215,000 USD base salary in San Francisco, CA; New York, NY; $139,698 - $204,250 USD base salary in Seattle, WA
Tools
Claude
AI focus
Build and maintain AI-powered PMM infrastructure, including a marketing context layer and Claude skills and automations.
Model-written summary · the original posting is authoritative