Cents
Lead Product Marketing Manager
$175K–$190K
New York, NY +1 · Hybrid · Manager · Full-time · Posted Sep 25, 2026
- Location
- New York, NY
United States - Experience
- 5+ years in B2B product marketing, including at least 2 years in software sold to SMBs.
About the job
Lead product marketing at Cents by shaping product strategy and go-to-market systems for a growing suite of products serving small-business operators.
What you'll do
- Conduct audience research, define ideal customer profiles, and develop go-to-market strategies.
- Create product and feature naming, positioning, and messaging; coordinate launches with the product team.
- Enable sales and customer success teams and conduct competitive intelligence.
What they ask for
- 5+ years in B2B product marketing, including at least 2 years marketing software sold to SMBs.
- Experience taking a product from thesis to launch.
- Experience working closely with sales and customer success teams.
- Ability to lead multiple work streams in parallel and write and build materials.
Pay
USD 175,000–190,000 per-year-salary (base salary)
Model-written summary · the original posting is authoritative