Cisco
Senior Director, Demand Generation Strategy
$272K–$450K
San Jose, California, US +16 · Hybrid · Director · Full-time · Posted Oct 28, 2026
- Location
- San Jose, California, US
Denver, Colorado, US
Seattle, Washington, US
New York, New York, US
Boston, Massachusetts, US
Brooklyn, New York, US
Boise, Idaho, US
Bellevue, Washington, US
Austin, Texas, US
Cambridge, Massachusetts, US
Alpharetta, Georgia, US
Milpitas, California, US
Arlington, Virginia, US
Ashburn, Virginia, US
Atlanta, Georgia, US
Cary, North Carolina, US
Durham, North Carolina, US - Experience
- 12+ years in demand generation; 5+ years each in measurable pipeline or bookings ownership, people management, and Sales/SDR partnership.
About the job
Leads demand generation strategy and execution for Cisco Duo and the broader Security portfolio, driving measurable pipeline and bookings through digital programs, sales alignment, team leadership, and practical AI use.
What you'll do
- Own and optimize high-volume B2B demand generation across the funnel, from acquisition to sales-accepted opportunities and bookings.
- Set portfolio digital strategy; partner with Sales, SDR, Product Marketing, and Content on integrated programs, ABM, lead conversion, and investment decisions.
- Manage budgets and agency partners, lead and coach marketers, apply practical AI to workflows, and report performance and recommendations.
What they ask for
- 12+ years owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
- 5+ years of measurable marketing-generated pipeline or bookings experience, with personal accountability across the funnel.
- 5+ years of direct people management leading at least 3–5 marketers.
- 5+ years partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.
Nice to have
- Digital strategy across a multi-product portfolio, significant channel and agency budgets, or digital ABM/account-based programs.
- B2B SaaS, cybersecurity, or enterprise technology experience; commercial and analytical judgment; or examples of AI-enabled marketing workflows.
Pay
$284,700.00 to $390,900.00 USD base salary; $284,700.00 - $449,500.00 USD base salary; $272,000.00 - $398,000.00 USD base salary
AI focus
Apply practical AI to marketing workflows and measure improvements in effectiveness, efficiency, and business outcomes.
Model-written summary · the original posting is authoritative