Class 3
Founding GTM Lead, Climate Risk and Resilience
$150K–$190K
New York, NY +1 · On-site · Full-time · Posted Sep 3, 2026
- Location
- New York, NY
San Francisco, CA - Experience
- 5–10 years in B2B GTM, growth, marketing, or demand generation; ideally including an early-stage company where you built the function.
About the job
Own Class 3’s demand generation by developing marketing strategy, campaigns, content, and customer conversations for its climate-risk software and technical enterprise buyers.
What you'll do
- Identify and refine target audiences, then create campaigns and channels that generate qualified leads.
- Lead content, targeted outbound, founder thought leadership, product marketing, events, and website messaging.
- Run initial prospect conversations and use AI or automation where it improves marketing work.
What they ask for
- Track record of generating qualified leads through marketing and presenting creative work that achieved meaningful results with a professional audience.
- Personally built a marketing or demand-generation channel from zero to measurable traction.
- Strong writing and judgment about audience and lead quality in complex enterprise markets.
- Comfort working independently without an established playbook; willing to travel for conferences and client events.
Nice to have
- Experience in climate, engineering, catastrophe insurance, institutional real estate, or infrastructure.
- Existing network in these industries.
Pay
$150,000-$190,000 USD base salary; $150,000-$190,000 USD base salary
Tools
AI, LLMs, Clay, Apollo
AI focus
Use AI and automation for tasks such as research, drafting, competitive analysis, and reducing repetitive work when they improve the work.
Model-written summary · the original posting is authoritative