Cloaked
Senior Product Marketing Manager, Lifecycle & Consumer Education
$150K–$175K
New York, NY · Hybrid · Manager · Full-time · Posted Oct 15, 2026
- Experience
- 6–8 years; prosumer or B2B customer-marketing experience alongside consumer is ideal.
About the job
Owns customer lifecycle marketing and education across consumer and enterprise to improve retention, feature adoption, expansion, and customer trust.
What you'll do
- Manage retention programs from onboarding and engagement through renewals, churn recovery, and winback, using a documented experiment cadence.
- Build customer education and expansion programs across communication channels, and manage proactive trust communications for consumer and enterprise customers.
- Own the lifecycle stack, including segmentation, journeys, deliverability, consent, and lifecycle reporting.
What they ask for
- 6–8 years in lifecycle, CRM, retention, or customer marketing at a consumer subscription or app business.
- Comfort with product analytics and SQL, including building cohorts and dashboards and designing controlled experiments.
- Strong customer-facing writing and editing skills.
- Experience owning a marketing automation platform, including deliverability, consent, and data integrations.
Nice to have
- Prosumer or B2B customer-marketing experience alongside consumer.
- Experience building measurable retention, adoption, or expansion programs; familiarity with listed lifecycle and analytics tools is a plus.
Pay
$150K – $175K USD base salary; bonus and equity offered, amounts unspecified.
Tools
Customer.io, SQL, Claude, ChatGPT, PostHog, Omni, Appcues, Pendo
AI focus
Use AI tooling such as Claude and ChatGPT for drafting, variant generation, and analysis.
Model-written summary · the original posting is authoritative