Cloudflare
Social Media Strategy Director
$163K–$234K
Hybrid +3 · Director · Full-time · Posted Jul 14, 2026
- Location
- Hybrid
Austin, TX, United States
New York, New York, United States
San Francisco, CA, United States - Experience
- 10+ years overall; at least 4+ years leading high-performing digital or social teams in B2B tech or SaaS.
About the job
Leads Cloudflare’s global digital and social strategy, executive positioning, storytelling, community engagement, and crisis response to build an influential corporate brand.
What you'll do
- Set the strategy for corporate digital channels and shape executives’ digital brands.
- Manage social channels and expand storytelling into emerging platforms and technical communities, translating complex technology into accessible content.
- Lead rapid digital crisis responses and establish data-driven frameworks for measuring and improving performance.
What they ask for
- 10+ years in corporate communications, digital strategy, or brand journalism, including at least 4+ years leading digital or social teams in B2B tech or SaaS.
- Ability to explain Internet and cloud infrastructure and cybersecurity concepts to technical and broader audiences.
- Fluency with LinkedIn, X, Reddit, YouTube, and Threads, including their cultures and engagement practices.
- Proven ability to influence cross-functional teams, including Legal, Product, Policy, and Investor Relations.
Nice to have
- Background in tech journalism or communications for an open-source project.
- Active participation in the tech ecosystem, such as a portfolio, blog, or digital projects.
Pay
USD $170,000 - $234,000 annual salary (Bay Area); USD $163,000 - $224,000 annual salary (New York)
Tools
LinkedIn, X/Twitter, YouTube, Reddit, Hacker News, Threads
AI focus
The posting emphasizes AI-native curiosity and using AI as a partner to create solutions and ship faster, but does not specify role-specific AI duties.
Model-written summary · the original posting is authoritative