Cogent Security
Performance Marketing Lead
New York, NY +2 · Hybrid · Full-time · Posted Sep 9, 2026
- Location
- New York, NY
San Francisco, CA
Remote, US - Experience
- 5+ years; in performance marketing, digital demand generation, growth marketing, or integrated campaigns.
About the job
Build and optimize digital marketing programs that turn target audiences into sales-qualified pipeline for an autonomous cyber defense company.
What you'll do
- Run paid campaigns, webinars, nurture, and audience activation; test targeting, messaging, creative, and landing pages.
- Own conversion paths and campaign operations, including tracking, routing, attribution, reporting, and optimization.
- Use AI and automation to accelerate campaign research, asset creation, operations, and analysis.
What they ask for
- 5+ years in performance marketing, digital demand generation, growth marketing, or integrated campaigns.
- Hands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign operations, and conversion optimization.
- Strong analytical skills and familiarity with marketing tools such as HubSpot, GA4, Google Tag Manager, Google Ads, or LinkedIn Campaign Manager.
- AI-native operating style, creative and design fluency, and strong collaboration skills.
Nice to have
- Experience in B2B SaaS, cybersecurity, infrastructure, or another technical category.
- Familiarity with Search Console, Ahrefs, Semrush, Webflow, or Framer.
Tools
HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush
AI focus
Use AI for research, campaign briefs, landing-page drafts, creative variants, webinar operations, nurture, reporting, and analysis; experiment with AI agents and automation to identify campaign ideas and launch programs.
Model-written summary · the original posting is authoritative