Cognition
ABM/Enterprise Demand
San Francisco · On-site · Full-time · Posted Sep 23, 2026
- Experience
- 7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM.
About the job
Leads Cognition’s enterprise demand strategy and executes coordinated vertical, strategic-account, and broader campaigns to generate qualified enterprise pipeline.
What you'll do
- Identify priority verticals, accounts, cohorts, and use cases; develop differentiated demand strategies and campaigns for them.
- Coordinate with Sales, Product Marketing, Paid, Web, Field Marketing, and RevOps to launch, measure, and improve enterprise campaigns.
- Use customer outcomes, account-level insights, and pipeline data to develop repeatable plays and prioritize investment.
What they ask for
- Track record of building campaigns that generated meaningful enterprise pipeline.
- Experience developing and executing vertical-specific GTM programs and 1:1, 1:few, and 1:many account motions.
- Understanding of complex B2B buying committees and enterprise sales cycles; ability to measure account, vertical, and pipeline performance.
- Able to own strategy and execution, collaborate across GTM teams, and translate complex technical products into enterprise business outcomes.
AI focus
Use AI for market and account research, segmentation, campaign development, personalization, analysis, and execution; build AI-enabled workflows to improve enterprise demand generation.
Model-written summary · the original posting is authoritative