Cognition
Paid & Digital
San Francisco · On-site · Full-time · Posted Sep 23, 2026
- Experience
- 8+ years; the posting says experience in paid acquisition, growth marketing, digital marketing, or demand generation, ideally in a high-growth B2B technology company.
About the job
Leads the strategy and hands-on execution of Cognition’s paid and broader digital distribution programs to generate qualified enterprise pipeline.
What you'll do
- Build and optimize paid acquisition across advertising platforms and emerging distribution channels, allocating spend based on pipeline quality and business outcomes.
- Run experiments across audiences, messaging, creative, offers, and landing experiences; develop systems for measurement and scaling successful tests.
- Partner with Sales, RevOps, Product Marketing, Design, and Web/CRO to improve lead qualification, offers, and pipeline performance.
What they ask for
- 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation.
- Experience managing and scaling significant paid media budgets.
- Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn.
- Strong understanding of enterprise B2B buying journeys and account-based marketing.
Nice to have
- Experience in a high-growth B2B technology company.
- Experience testing channels beyond traditional paid media.
Tools
paid search, LinkedIn, YouTube, Reddit, Meta, X
AI focus
Use AI across research, audience development, campaign creation, creative iteration, analysis, and optimization; build AI-enabled workflows and test emerging AI-native advertising, discovery, and distribution channels.
Model-written summary · the original posting is authoritative