Head of Marketing Operations

What you'll do

• Manage marketing operations, automation, analytics, and data operations staff; hire for gaps and integrate acquired companies’ systems and data.
• Own attribution, reporting, marketing systems and data governance, including Marketo, Looker, GA4, 6sense, and campaign and lead functions in Salesforce.
• Manage the martech and operations budget and build budget, headcount, pipeline, and capacity models for marketing planning.

What they ask for

• 10+ years in marketing operations or analytics in B2B or enterprise software, including at least one high-growth company.
• Experience managing a marketing operations and analytics team and its martech budget.
• Hands-on Marketo and Salesforce configuration experience, including lead lifecycle, campaign structure, routing, and system sync.
• Owned multi-touch attribution end to end; SQL and governed BI experience; account-based marketing data experience; close work with Revenue Operations and Sales Operations; experience in enterprise, regulated, or public-sector environments, including GDPR and CASL; uses AI and automation in team work.

Nice to have

• Enterprise AI, infrastructure, or developer-platform marketing; agentic or LLM-based GTM workflows; product-led funnel instrumentation alongside sales-led pipeline.
• Experience consolidating an inherited martech stack or merging systems after an acquisition.

Pay

CA$305K – CA$365K (base salary)

Tools

Marketo, Looker, GA4, 6sense, Salesforce, SQL

AI focus

Uses AI and automation in team work; first-year goal includes putting some marketing workflows on agents in production. Agentic or LLM-based GTM workflows are preferred experience.