Coinbase
Product Marketing Manager, Prime & Markets
$140K–$165K
Remote - USA +1 · Remote · Manager · Full-time · Posted Feb 6, 2026
- Location
- Remote - USA
US - Remote Zone 2 (Job Requisitions Only) - Experience
- 5+ years; alternatives: product marketing, product strategy, or institutional GTM.
About the job
Own product marketing for Coinbase Prime and Markets, translating complex institutional trading products into positioning, launches, enablement, and go-to-market strategies that drive client adoption.
What you'll do
- Own positioning and messaging across spot, futures, options, cross-margin, execution, and liquidity access.
- Lead go-to-market execution for launches, including readiness, sales enablement, client communications, sequencing, and events.
- Create field and client materials and partner with cross-functional teams to inform product and client adoption.
What they ask for
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives, or market infrastructure.
- Track record building GTM strategies and positioning for technically complex products and explaining them to sophisticated trading firms.
- Success partnering with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
- Fluency in institutional markets, including risk, margining, execution workflows, and capital efficiency.
Pay
$140,080 — $164,800 USD annual base salary (excluding equity and bonus)
AI focus
Use generative AI responsibly with human oversight to produce business-ready outputs and measurably improve workflow efficiency, cost, and quality.
Model-written summary · the original posting is authoritative