CookUnity
Senior Lifecycle Marketing Manager
$145K–$154K
New York, New York, United States · Manager · Full-time · Posted Oct 6, 2026
- Experience
- 6+ years in lifecycle marketing, CRM, or retention for consumer businesses.
About the job
Own lifecycle marketing strategy and execution to improve subscriber engagement, retention, repeat ordering, and customer lifetime value.
What you'll do
- Build and prioritize a quarterly lifecycle roadmap, setting goals and recommendations based on customer and business data.
- Lead segmentation, personalization, and experiments across email, SMS, push, and in-app journeys; assess incremental impact and offer economics.
- Coordinate with cross-functional teams, review performance, and guide scalable campaign delivery and AI-assisted workflows.
What they ask for
- 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, including meaningful subscription or marketplace experience with scaled customer audiences.
- Track record of setting lifecycle priorities and measurably improving retention, repeat purchasing, or LTV.
- Experience with cohort analysis, segmentation, experimentation, and customer economics.
- Strong email, SMS, push, and in-app CRM knowledge, plus hands-on experience with Braze or a comparable platform.
Nice to have
- Experience with Tableau, Mixpanel, SQL, or other analytics tools.
- Experience designing automated or AI-assisted marketing workflows; mentoring teammates or leading complex cross-functional initiatives.
Pay
$145,000 — $154,000 USD (base salary)
Tools
Braze, Tableau, Mixpanel, SQL, email, SMS, push, in-app
AI focus
Prioritize and evaluate AI-assisted workflows and automation to improve speed or effectiveness; explore ways AI and automation can improve team work.
Model-written summary · the original posting is authoritative