Covariance
Lead Strategist, Audience Insights
$100K–$135K
New York · Full-time · Posted Oct 21, 2026
- Experience
- 4+ years analyzing audiences and consumers.
About the job
Uses Covariance’s AI-powered intelligence platform to analyze audience and consumer data, create actionable insights, and support sales pitches, customer reviews, and market content.
What you'll do
- Develop audience analyses for sales pitches and customer business reviews.
- Create actionable audiences, personas, and recommendations for reaching them across channels.
- Turn data insights into articles, reports, and posts, and train colleagues on the platform.
What they ask for
- 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
- Experience building audiences and personas for media plans and understanding how they are activated across ad platforms.
- Hands-on analysis using SQL, Excel, and BI tools such as Tableau.
- Ability to translate data into effective writing, charts, and presentations.
Nice to have
- Experience with retailers, restaurants, or other consumer brands with physical stores.
- Daily use of AI tools to analyze, draft, and visualize.
Pay
$100,000 - $135,000 USD base salary
Tools
SQL, Excel, Tableau
AI focus
Uses the company’s AI-powered competitive and audience intelligence platform; the role also uses AI tools to analyze, draft, and visualize.
Model-written summary · the original posting is authoritative