Covariance
Product Marketing Manager
$140K–$180K
New York · Manager · Full-time · Posted Jan 27, 2026
- Experience
- 4-6 years in B2B product marketing, with at least 2 years in adtech, martech, data platforms, or adjacent technical SaaS.
About the job
The first Product Marketing Manager will shape Covariance’s positioning and go-to-market strategy for its AI-powered audience intelligence platform, supporting enterprise sales and category leadership.
What you'll do
- Develop positioning and messaging, including vertical-specific launch plans.
- Build sales enablement tools such as decks, ROI calculators, battlecards, and demo scripts.
- Bring buyer feedback and competitive insights to Product and lead thought leadership and competitive positioning.
What they ask for
- 4-6 years in B2B product marketing, including at least 2 years in adtech, martech, data platforms, or adjacent technical SaaS.
- Track record building sales enablement from scratch.
- Ability to explain technical differentiation in buyer-facing language; strong writing skills.
- Use of AI tools as part of the core workflow.
Nice to have
- Experience selling to enterprise marketing, analytics, or data teams.
- Understanding of the identity/audience/measurement ecosystem.
Pay
$140,000 - $180,000 USD base salary
Tools
AI, ML
AI focus
Market and position an AI-powered competitive and audience intelligence platform; use AI tools to work faster.
Model-written summary · the original posting is authoritative