Cresta
Event & Field Marketing Manager – East / Central
$110K–$150K
United States (Remote) +1 · Remote · Manager · Full-time · Posted Oct 30, 2026
- Location
- United States (Remote)
US (Remote) - Experience
- 3–5+ years; no alternatives stated.
About the job
Owns regional field marketing strategy and execution across events and programs, partnering with Sales to create and accelerate pipeline and measure results.
What you'll do
- Plan and deliver 8–10+ field marketing programs per quarter, from strategy and budgeting through execution and reporting.
- Partner with Sales and cross-functional teams on account targeting, attendance, follow-up, and pipeline acceleration; measure program ROI.
- Manage vendors, contracts, spend, and repeatable processes, optimizing investments based on performance.
What they ask for
- 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience.
- End-to-end field program ownership, including strategy, execution, and measurement; ability to manage 8–10+ concurrent quarterly programs.
- Understanding of pipeline, revenue attribution, conversion, and event ROI; direct experience partnering with Sales.
- Budget, vendor, and contract management; based in the Eastern or Central U.S. and able to travel approximately 20–30%.
Nice to have
- Experience in high-growth B2B SaaS or startups, AI, Contact Center, Customer Experience, or adjacent enterprise technology; enterprise Sales support or ABM field marketing.
- Familiarity with Salesforce, HubSpot, Gong, and event tools such as Mobly; previous Sales/SDR experience or understanding of enterprise Sales processes.
Pay
$110,000–$150,000 USD base salary
Tools
Salesforce, HubSpot, Gong, Mobly
AI focus
No AI product work is specified; the posting notes that AI tools may be used in recruiting, with human review and oversight.
Model-written summary · the original posting is authoritative