Senior Product Marketing Manager, Healthcare

What you'll do

• Develop and refine healthcare positioning, messaging, buyer personas, and data-driven market analysis.
• Build thought leadership through content, events, analyst engagement, and customer stories; lead healthcare-focused product launches and sales enablement.
• Partner across product, sales, solutions, and marketing on go-to-market strategy, and use win/loss insights to influence product and vertical priorities.

What they ask for

• At least 7 years of product marketing or solutions marketing experience, with deep healthcare domain knowledge (payer, provider, or both).
• Expertise in healthcare regulatory and compliance considerations affecting evaluation and adoption of AI.
• Experience managing cross-functional or cross-team projects.
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

Nice to have

• Experience in software categories related to contact centers, customer experience, and AI Agents.
• Operational experience in Healthcare patient access, member services, or revenue cycle; experience in hypergrowth scale-ups.

Pay

$150,000 - 200,000 USD base salary

AI focus

Markets Cresta’s AI platform and AI-powered patient and member experiences to healthcare organizations; the role also involves healthcare regulatory and compliance considerations for AI adoption.