Cresta
Senior Product Marketing Manager, Vertical Solutions
$150K–$200K
New York, United, States (Hybrid) +3 · Remote · Manager · Full-time · Posted Oct 21, 2026
- Location
- New York, United, States (Hybrid)
San Francisco, United, States (Hybrid)
United States (Remote)
US (Remote) - Experience
- At least 7 years.
- Education
- Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.
About the job
Owns and scales vertical positioning, messaging, and go-to-market strategy—especially for Travel & Hospitality and Telecommunications—to support Cresta’s growth across multiple industries.
What you'll do
- Build industry narratives and a repeatable vertical marketing playbook, including personas, use cases, proof points, and enablement.
- Drive industry thought leadership, vertical launches, sales enablement, and cross-functional go-to-market execution.
- Use buyer insights and win/loss data to refine positioning, influence product roadmaps, and guide vertical investment.
What they ask for
- At least 7 years of product marketing or solutions marketing experience, including meaningful time in industry or solutions marketing at a company with a mature, multi-vertical go-to-market motion.
- Experience covering multiple industries simultaneously, building repeatable vertical frameworks, and ramping quickly on new industries.
- Domain knowledge and marketing experience in at least one of Travel & Hospitality or Telecommunications.
- Experience managing cross-functional or cross-team projects; strong executive-level communication, research, and data-driven market analysis skills.
Nice to have
- Experience in software categories related to contact centers, customer experience, and AI Agents.
- Experience marketing to Home Services, Utilities, or Retail, or experience in hypergrowth scale-ups.
Pay
$150,000 - 200,000 USD base salary
Tools
AI Agents
AI focus
The role markets AI-powered customer experience and related product capabilities, including AI Agents.
Model-written summary · the original posting is authoritative