Crux
Sr. Lead, Marketing Strategy, Capital Formation
$160K–$200K
Remote (US) · Senior · Full-time · Posted Oct 19, 2026
- Experience
- 5+ years in a relevant strategic function; includes experience in a startup or high-growth environment.
About the job
Leads marketing strategy and go-to-market execution for Crux’s capital solutions serving clean energy developers and sponsors, shaping positioning, customer insight, and commercial enablement.
What you'll do
- Own go-to-market planning and execution, including target segments, launch strategies, and opportunity prioritization.
- Develop positioning and messaging informed by customer needs, competitive intelligence, and market trends.
- Create commercial enablement programs and materials, align cross-functional teams, and measure impact.
What they ask for
- Direct experience with clean energy developers or sponsors and understanding of project development, financing needs, and capital formation.
- 5+ years in B2B marketing, product marketing, commercial strategy, or a related strategic function, including startup or high-growth experience.
- Experience owning strategic initiatives from opportunity identification through execution and measurement.
- Experience developing positioning and go-to-market strategies for complex products or services.
Pay
$160,000 - $200,000+ USD base salary
AI focus
The company promotes an AI- and tech-forward mindset and applying AI to daily work and the client experience; no specific AI responsibilities are stated for this role.
Model-written summary · the original posting is authoritative