Drimva

CVS Health

Director of Audience and Programmatic Products - CVS Media Exchange (CMX)

$100K–$232K

MA - Wellesley +3 · Remote/Hybrid · Director · Full-time · Posted Oct 28, 2026

Location
MA - Wellesley
NY - New York
RI - Woonsocket
IL - Chicago
Experience
10+ years in a related field; 5+ years of people leadership.
Education
Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required; Master’s preferred.

About the job

Leads CMX’s audience, data, and offsite advertising product portfolio, building scalable products and partnerships that expand audience activation and advertiser adoption.

What you'll do

  • Own the audience, data, and offsite product roadmap and prioritize investments across Front Store and Pharma.
  • Lead development and scaling of audience products and offsite integrations, including audience creation, identity resolution, activation, and measurement.
  • Lead and develop the product team, coordinate cross-functional delivery, and embed privacy-by-design and responsible data use.

What they ask for

  • 10+ years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field.
  • 5+ years of people leadership experience managing and developing high-performing teams.
  • Demonstrated experience building and scaling audience or data products.
  • Deep knowledge of audience and data product capabilities, ecosystems, first-party data, privacy-by-design, and regulated-environment considerations.

Nice to have

  • Experience building identity solutions, onboarding integrations, clean-room capabilities, audience marketplaces, or partner-distributed data products.
  • Experience launching self-service, marketplace, or partner-enabled media and data products.

Pay

$100,000.00 - $231,540.00 USD base annual full-time salary

Tools

DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs

Model-written summary · the original posting is authoritative

First seen Oct 29, 2026 · Last verified Nov 6, 2026 (UTC)