CVS Health
Manager, Brand Planning & Strategy
$66K–$146K
RI - Woonsocket · Hybrid · Manager · Full-time · Posted Oct 21, 2026
- Experience
- 2+ years required; preferred qualifications state 5+ years in marketing strategy, integrated planning, brand management, or a related business function.
- Education
- Bachelor's degree or equivalent experience.
About the job
The Manager, Brand Planning & Strategy analyzes business and marketing performance, develops executive recommendations, and coordinates strategic initiatives and cross-functional marketing plans.
What you'll do
- Create executive presentations, communications, and business cases that translate strategy and performance into recommendations.
- Analyze business performance, campaign results, consumer behavior, market trends, and competitive insights.
- Manage strategic initiative launches and coordinate planning, timelines, and execution across teams.
What they ask for
- 2+ years of relevant professional work experience.
- Must be able to commit to a hybrid working model in Woonsocket, RI.
- Bachelor's degree or equivalent experience.
Nice to have
- 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function.
- Advanced proficiency in PowerPoint and Excel; experience coordinating multi-channel marketing initiatives; familiarity with Workfront or similar tools; an MBA or PMP.
Pay
$66,330.00 - $145,860.00 USD base salary
Tools
PowerPoint, Excel, Workfront
Model-written summary · the original posting is authoritative