CVS Health
Manager, Paid Social
$66K–$146K
RI - Woonsocket · Remote/Hybrid · Manager · Full-time · Posted Oct 30, 2026
- Experience
- 3–5 years in paid social media, digital media buying, performance marketing, or social search.
- Education
- High school diploma or GED required. Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.
About the job
Manages and optimizes paid social campaigns to drive awareness, engagement, conversions, and customer loyalty.
What you'll do
- Execute and optimize campaigns across major social platforms, using testing and performance analysis.
- Develop targeted audience strategies using first-party and platform data.
- Report on campaign results and collaborate with internal teams and agency partners.
What they ask for
- Hands-on experience managing campaigns across major social advertising platforms and ad managers.
- Strong analytical, reporting, and campaign optimization skills.
- Experience with audience targeting, segmentation, retargeting, and first-party data activation.
- Experience executing test-and-learn strategies, including A/B testing and performance experimentation.
Nice to have
- Familiarity with influencer marketing, user-generated content amplification, and paid media best practices.
- Consumer-facing brand experience and marketing measurement methodologies (e.g., MMM, MTA, incrementality testing).
Pay
$66,330.00 - $145,860.00 USD base salary
Model-written summary · the original posting is authoritative