Drimva

CVS Health

Senior Manager, Category Marketing - CVS Media Exchange (CMX)

$83K–$199K

RI - Woonsocket +3 · Hybrid · Manager · Full-time · Posted Sep 18, 2026

Location
RI - Woonsocket
NY - New York
MA - Wellesley
IL - Chicago
Experience
7+ years marketing; 3+ years cross-functional leadership; 2+ years retail media or retail agency strategy; 2+ years marketing including testing and validating new opportunities.
Education
Bachelor’s degree in Business, Marketing or related field, or equivalent (HS Diploma and 4 years of experience); MBA preferred.

About the job

Leads category growth strategy for CVS Media Exchange, translating supplier, consumer, and market insights into marketing programs that grow supplier investment and CVS business outcomes.

What you'll do

  • Build category partnerships and align advertiser investments with CVS enterprise priorities.
  • Develop category strategies, narratives, and integrated programs that drive supplier value and category growth.
  • Lead cross-functional initiatives and evaluate, develop, and commercialize new opportunities.

What they ask for

  • 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
  • 3+ years of cross-functional leadership experience.
  • 2+ years of retail media or retail agency strategy experience.
  • 2+ years of marketing experience, including testing and validating new opportunities.

Nice to have

  • 1+ years of brand or category management experience.
  • Experience with relevant marketing technology, including digital and physical paid and owned channels.

Pay

$82,940.00 - $199,144.00 (base hourly rate or base annual full-time salary; the posting does not specify an ISO currency code)

Model-written summary · the original posting is authoritative

First seen Oct 14, 2026 · Last verified Nov 6, 2026 (UTC)