Cyvl
Head of Marketing
$165K–$200K
Boston, Massachusetts · On-site · Director · Full-time · Posted Jul 22, 2026
- Experience
- 5–10 years in B2B marketing.
About the job
Leads Cyvl’s marketing function, including PR, product launches, content, brand, and thought leadership, to strengthen its market position and support sales growth.
What you'll do
- Manage public relations and earned media, including producing press conferences with city and agency partners.
- Develop and execute go-to-market strategy for a new sensor launch and oversee content across web, social, and email.
- Own marketing strategy, budget, reporting, and thought leadership programs; manage freelancers and agencies as needed.
What they ask for
- 5–10 years in B2B marketing, with a track record of building programs that support sales-led growth.
- Experience with PR and agency management and demonstrable earned-media results.
- Ability to translate complex technology into compelling narratives and execute across multiple workstreams.
- Conversational automation tools, plus HubSpot and PostHog.
Nice to have
- Comfort creating on-camera content and building a following on X, LinkedIn, and Instagram.
- Ability to capture content without a full crew, or judgment to hire someone who can.
Pay
$165K – $200K (base salary)
Tools
ManyChat, HubSpot, PostHog, X, LinkedIn, Instagram
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