Dakota
Head of Marketing
United States · Remote · Director · Full-time · Posted Aug 15, 2025
- Visa sponsorship
- Hiring is currently limited to the U.S., United Kingdom, Spain, and Portugal.
About the job
Leads Dakota’s go-to-market marketing strategy, defining product positioning and messaging, building a content-led GTM engine, and improving customer understanding and conversion.
What you'll do
- Define and refine positioning, messaging, and use cases for customer and sales conversations.
- Own content strategy and create or coordinate marketing assets, using AI, contractors, and partners to improve speed and quality.
- Partner with sales and product to improve conversion, establish lightweight marketing workflows and metrics, and scale effective activity.
What they ask for
- Strong product marketing instincts across content, messaging, and GTM execution.
- Experience working closely with sales and understanding marketing’s impact on customer conversations and outcomes.
- Comfort marketing complex, trust-sensitive, or regulated products.
- Ability to balance hands-on execution with setting direction and leading through influence.
Nice to have
- Experience as a first or early startup marketing hire, or ownership of a 0–1 GTM effort within a larger company.
- Experience managing a small team or leading others.
Tools
AI
AI focus
Use AI to increase leverage and improve the speed and quality of content and marketing work.
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