Databricks
Principal Brand Content & AI Search Visibility
$223K–$307K
San Francisco, California · Principal · Full-time · Posted Oct 8, 2026
- Experience
- 10+ years in content strategy, brand content, or editorial leadership.
About the job
Leads brand content strategy and production, using GEO/AEO and AI agents to improve content visibility and citation across AI answer engines and traditional search.
What you'll do
- Create, edit, and oversee brand content across formats, ensuring it meets editorial standards and is structured for AI discovery and citation.
- Analyze AI-answer visibility gaps, set evidence-based content priorities, and coordinate agencies, contributors, internal teams, and AI agents.
- Track and report content performance, maintain agent brand context and guidelines, and enable marketing teams on GEO practices and tools.
What they ask for
- 10+ years in content strategy, brand content, or editorial leadership, including managing internal and external contributors.
- Strong editorial judgment across content formats; working knowledge of SEO and hands-on recent GEO/AEO experience.
- Experience managing agencies and/or freelance contractors and building or optimizing AI content tools/agents in production workflows.
- Proficiency with Semrush, Google Search Console, and Google Analytics (GA4).
Nice to have
- Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, or Peec.ai; experience in B2B tech, data/AI, or enterprise SaaS.
- Familiarity with schema markup and structured data; experience overseeing video production workflows.
Pay
$223,100 — $306,800 USD (salary range)
Tools
Profound, Conductor, AirOps, Peec.ai, Semrush, Google Search Console, Google Analytics (GA4)
AI focus
Oversee AI agents that create, optimize, and evaluate content; develop prompts, brand context, and guidelines; apply GEO/AEO to improve LLM discovery and citation; and analyze AI-answer visibility.
Model-written summary · the original posting is authoritative