Databricks
Principal Demand Generation Manager, Campaign Development
$165K–$283K
United States +1 · Principal · Full-time · Posted Feb 9, 2026
- Location
- United States
San Francisco, California - Experience
- 7+ years of professional experience, including 5+ years in demand generation marketing within a high-growth company.
About the job
Leads the strategy and operating framework for integrated demand generation campaigns, aligning cross-functional teams on plans, investments, activation, and performance.
What you'll do
- Develop integrated campaign plans and frameworks with stakeholders across Demand Generation, Field Marketing, Corporate Events, Partner Marketing, and Industry.
- Provide campaign planning guidance, templates, and standards, and evolve processes for readiness, feedback, and performance visibility.
- Translate campaign strategy into business requirements documentation for Campaign Operations and advise leadership using campaign performance and investment analysis.
What they ask for
- 7+ years of professional experience, including 5+ years in demand generation marketing within a high-growth company.
- Experience developing, executing, and measuring integrated campaigns end-to-end.
- Experience building operational frameworks, planning processes, templates, and feedback loops.
- Experience managing campaign investments and using performance analysis to guide prioritization and resource allocation.
Pay
$205,800 — $283,050 USD (base salary); $185,300 — $254,750 USD (base salary); $175,000 — $240,550 USD (base salary); $164,600 — $226,400 USD (base salary)
Model-written summary · the original posting is authoritative