Doji
UGC Growth Lead
New York City · On-site · Full-time · Posted Sep 17, 2026
About the job
Build and scale Doji’s user-generated content program into a reliable user acquisition channel, partnering with founders on growth and content strategy.
What you'll do
- Recruit, onboard, manage, and retain creators; own the workflow from briefs and production to posting, tracking, and payments.
- Set creative direction, give actionable feedback, and run weekly tests across creators and formats.
- Track content performance through installs and activated users, and build systems and automation to scale the program.
What they ask for
- Have built or operated a UGC program, have extensive experience as a canvas UGC creator, or have built a personal audience.
- Be able to analyze why content performs and turn insights into better tests or creator briefs.
- Be able to manage creators and supporting team members while maintaining creative quality.
- Be social media native on TikTok, Instagram, YouTube, and FB, with strong creative taste.
Nice to have
- Have driven app installs or activated users through organic content.
- Have turned organic winners into paid-social creative or have an existing creator network.
Tools
TikTok, Instagram, YouTube, FB
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