Dovetail
Demand Generation Lead
US Remote · Remote · Full-time · Posted Sep 9, 2026
- Visa sponsorship
- Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.
About the job
Own and run enterprise demand-generation programs that create and expand qualified pipeline, using account-based marketing, cross-functional campaigns, and AI-powered workflows.
What you'll do
- Set the enterprise demand plan, including audiences, account segments, offers, campaigns, targets, and budget.
- Build integrated campaigns and account-based programs for new business and expansion, partnering with Sales and Customer Success on account selection and follow-up.
- Build and measure AI-powered tools, workflows, and automation; track program outcomes through pipeline and revenue.
What they ask for
- B2B SaaS demand generation, account-based marketing, or growth experience with a record of creating new-business and expansion pipeline through complex sales cycles.
- Strong account-based marketing fundamentals, including account selection, buying-group research, intent signals, personalization, and coordination with Sales.
- Hands-on experience with modern AI tools, workflows, agents, and prompts.
- Ability to own demand-generation tooling and work with Engineering and Revenue Operations on internal tools, integrations, and automation.
Tools
Claude, ChatGPT
AI focus
Use AI tools, workflows, prompts, agents, and automation to improve campaign quality and speed, target accounts, and measure performance; partner with Engineering to build beyond off-the-shelf marketing platforms.
Model-written summary · the original posting is authoritative