DualEntry
Creative Strategy Lead
$50K–$210K
New York City · On-site · Full-time · Posted Sep 30, 2026
- Experience
- 3–6 years in creative strategy, performance creative, or content.
- Visa sponsorship
- Visa & permanent residence sponsorship
About the job
Leads creative strategy and production for paid and organic marketing, using customer insight and performance data to create content that drives pipeline.
What you'll do
- Own creative strategy across paid and organic channels; develop briefs, hooks, and creative variants with designers and editors.
- Run creative tests, analyze results, and scale effective work; build an in-house content studio focused on CFO and accounting topics.
- Use AI tools to speed up production and collaborate with Growth, Product Marketing, and founders to connect creative to pipeline.
What they ask for
- Strong writing skills and a clear point of view on effective advertising.
- Comfort with data and using metrics as creative feedback.
- Ability to work without an established playbook.
Nice to have
- Experience in B2B SaaS or fintech.
- Ability to make finance interesting.
Pay
$160,000 - $210,000 (base salary); $50,000 - $75,000 (equity)
Tools
LinkedIn, YouTube, Meta, Reddit
AI focus
Use AI tools to reduce production time from weeks to days without lowering creative quality.
Model-written summary · the original posting is authoritative