Duolingo
Ad Sales Lead, Programmatic
$152K–$228K
New York, NY +1 · Full-time · Posted Sep 28, 2026
- Location
- New York, NY
New York, New York, United States - Experience
- 8+ years in digital advertising; at least 4 years in programmatic sell-side or holding-company programmatic/investment roles.
About the job
Build Duolingo’s premium, deal-led programmatic advertising business by growing agency and advertiser relationships, revenue, and durable PMP/PG commitments.
What you'll do
- Own programmatic revenue targets and forecasts, and build a predictable sales pipeline.
- Package native ad formats and first-party learner signals into premium deals; lead buyer relationships, negotiations, and business planning.
- Develop the programmatic value proposition and measurement story, coordinate deal delivery with Ad Ops, and establish repeatable sales processes.
What they ask for
- 8+ years in digital advertising, including at least 4 years selling programmatic on the sell side or in a holding-company programmatic/investment role, carrying and hitting a quota.
- Demonstrated PMP and PG selling, trading-desk engagement, and a personally sourced, negotiated, and grown book of PMP and PG business.
- Experience selling premium mobile or consumer app inventory, especially video and native/custom formats, through programmatic channels to top-tier advertisers and agencies.
- Strong understanding of ad tech and mobile app ecosystems, including DSP/SSP workflows, deal IDs, verification/measurement, and data-informed pricing and packaging.
Nice to have
- Current relationships with programmatic leads at major agency holding companies and larger independents.
- Experience selling first-party audience segments or custom data products; hands-on Ad Ops partnership on deal setup, SSP onboarding, and campaign QA.
Pay
$152,000 — $228,000 USD (base salary)
Tools
DSP/SSP, CRM, PMP, PG, MMM
Model-written summary · the original posting is authoritative