Fabric
Lifecycle and Retention Manager
$140K–$160K
United States - Remote · Remote · Manager · Full-time · Posted Sep 10, 2026
- Experience
- 6–10 years in lifecycle, retention, or CRM.
About the job
Owns the strategy and hands-on execution of lifecycle marketing and retention for Fabric’s B2C members and B2B partners.
What you'll do
- Build and manage lifecycle strategy, CRM platform, and supporting data model.
- Design and launch onboarding, engagement, retention, and winback programs across channels.
- Lead retention analysis and measurement, partnering with product and customer success on nudges and partner renewals.
What they ask for
- 6–10 years in lifecycle, retention, or CRM with strategic and hands-on scope.
- Experience standing up or scaling a CRM platform.
- Demonstrated capability in cohort analysis, retention modeling, and segmentation.
- Track record building lifecycle programs from foundation to scale, across email, SMS, push, and in-product.
Nice to have
- Healthcare, telehealth, regulated consumer, or compliance-bound experience (HIPAA, TCPA).
- B2B partner retention, SQL and BI tools, or experience scaling from IC to manager scope.
Pay
$140,000 .00 - $160,000.00 per year (base salary)
Tools
Braze, Iterable, Customer.io, Klaviyo, SQL
Model-written summary · the original posting is authoritative