Factory
VP of Product Marketing
San Francisco, CA · On-site · Director · Full-time · Posted Dec 10, 2025
- Experience
- 10+ years of product marketing or related go-to-market experience; leadership experience required.
About the job
Leads Factory’s product marketing strategy and function, shaping positioning, launches, customer narratives, and sales enablement to drive enterprise demand and adoption of its software development platform.
What you'll do
- Own company and product positioning, messaging, and category strategy; build the product marketing team and its operating model.
- Lead go-to-market plans and product launches with cross-functional partners, using customer and market insights to inform strategy.
- Enable enterprise sales and demand with customer-facing narratives, sales materials, competitive intelligence, and success metrics.
What they ask for
- 10+ years of product marketing or related go-to-market experience, including leadership at a high-growth SaaS, AI, infrastructure, or developer-focused company.
- Track record of building and leading high-performing product marketing teams.
- Experience defining positioning and go-to-market strategy for technical products sold to enterprise customers.
- Experience with complex enterprise sales cycles, major product launches, and cross-functional leadership.
AI focus
Markets Factory’s AI-enabled, autonomous software development platform and shapes how customers understand and adopt agent-native development.
Model-written summary · the original posting is authoritative