fal.ai
Product Marketer, Developer Platform
$160K–$200K
San Francisco · Full-time · Posted Oct 5, 2026
- Visa sponsorship
- Visa sponsorship is offered, with help relocating to San Francisco.
About the job
Own go-to-market for fal’s developer platform, shaping its positioning and launches while growing awareness, adoption, and community among developers and creators.
What you'll do
- Own positioning, messaging, and go-to-market for Model APIs, fal Agent, and fal CLI; lead launches for models, features, APIs, and developer tools.
- Create demos, tutorials, guides, workflows, and stories that show what developers and creators can build with fal.
- Grow developer and creator awareness and adoption through content, social, community, partnerships, and collaboration with Product, Engineering, Creative Engineering, and Growth.
What they ask for
- Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem.
- Technical ability to use APIs, experiment with models, and work closely with engineers.
- Exceptional product storytelling and strong instincts for social, content, demos, developer marketing, and community-led growth.
- Strong product instincts, curiosity about developer needs, and a bias toward shipping, experimentation, and measurable growth.
Pay
$160,000 - $200,000 USD base salary; $160K – $200K USD base salary
Tools
Model APIs, fal Agent, fal CLI, SEO/AEO
AI focus
Market fal’s generative media platform and AI-powered creation products, including model access and developer tools.
Model-written summary · the original posting is authoritative