Fanatics
Director, Marketing Investment + Effectiveness (Remote)
$189K–$235K
United States +1 · Director · Full-time · Posted Oct 29, 2026
- Location
- United States
New York, New York, United States - Experience
- Significant experience required; no specific number of years stated.
- Education
- Bachelor's degree in Economics, Finance, Statistics, or a related field; advanced degree a plus.
About the job
Leads Fanatics’ FES marketing investment strategy, setting budgets and brand-versus-performance allocations, validating incremental returns, and reporting results to senior leadership.
What you'll do
- Lead the marketing budget, annual investment plan, quarterly phasing, and reforecasting with Finance; present recommendations and expected returns to executives.
- Set brand and performance budget envelopes and make in-year allocation decisions using marketing mix modeling and experiment-based evidence.
- Own incrementality testing, metric standards, and the investment scorecard; build and lead the team.
What they ask for
- Significant experience leading marketing budgets, investment planning, or marketing effectiveness at a consumer business, agency, or consultancy.
- Track record setting brand-versus-performance splits and defending them with Finance and senior leaders.
- Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
- Strong financial planning and modeling skills, grounding in causal inference and statistics, and SQL.
Nice to have
- Python or R; consumer app experience.
- Advanced degree; background in marketing finance, marketing science, or strategy.
Pay
$189,000 — $235,000 USD base salary
Tools
SQL, Python, R, Claude, ChatGPT
AI focus
Use AI tools in everyday work to improve speed and quality, and explore new applications.
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