Fanatics
Director, Social Growth - Fanatics Sports
$166K–$230K
New York, NY, United States +1 · Director · Full-time · Posted Oct 5, 2026
- Location
- New York, NY, United States
New York, New York, United States - Experience
- 8–10 years across creator/influencer marketing, paid social, or performance-driven content growth.
About the job
Leads Fanatics Sports & Casino’s social growth flywheel, connecting creator and organic content, short-form production, paid amplification, and measurement.
What you'll do
- Manage creator programs, clipping and UGC production, and paid boosting across owned, creator, and aggregate accounts.
- Set the boosting budget and content amplification criteria; measure reach, engagement, share of voice, CPM efficiency, awareness, and brand favorability.
- Lead a Senior Manager and coordinate with Programming, Platform Strategy, and Content.
What they ask for
- Direct experience running a paid and organic growth flywheel.
- Fluency in measurement and analytics, including reach, engagement, CPM, and share of voice.
- Experience managing UGC or clipped-content production.
- Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms; direct people management experience.
Nice to have
- Experience in sports, betting, gaming, or a comparably fast-moving category.
Pay
$166,000 — $230,000 USD (base salary)
Model-written summary · the original posting is authoritative