Fanatics
Manager, Go-To-Market (GTM) (Remote)
$108K–$134K
Atlanta, GA, United States +4 · Manager · Full-time · Posted Oct 23, 2026
- Location
- Atlanta, GA, United States
Denver, CO, United States
Los Angeles, CA, United States
New York, NY, United States
AMER - Experience
- 5+ years in go-to-market strategy, product marketing, integrated marketing, or brand strategy.
- Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
About the job
Leads go-to-market planning and execution for the Fanatics App, translating product priorities into customer messaging, launches, campaigns, and ongoing engagement programs.
What you'll do
- Own the app marketing calendar and coordinate cross-functional launch plans, timelines, and launch readiness.
- Develop customer-facing positioning, messaging, creative briefs, and customer education across marketing channels.
- Measure campaign and launch performance, use insights to improve plans, and build scalable GTM playbooks and processes.
What they ask for
- 5+ years in go-to-market strategy, product marketing, integrated marketing, or brand strategy.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience leading cross-functional marketing launches from planning through execution.
- Experience creating positioning and messaging, creative briefs, GTM plans, customer education, and integrated marketing calendars.
Nice to have
- Experience supporting a consumer app or digital product.
- Passion for sports, fandom, and customer-first experiences.
Pay
$108,000 — $134,000 USD (base salary)
Model-written summary · the original posting is authoritative