Fanatics
Senior Director, Content & Social
$210K–$260K
New York, NY, United States +1 · Director · Full-time · Posted Oct 5, 2026
- Location
- New York, NY, United States
New York, New York, United States - Experience
- 10+ years in social/content leadership.
About the job
Leads Fanatics Betting and Gaming’s content and social organization, overseeing original content, creator partnerships, community channels, real-time response, and paid amplification to grow audience mindshare and awareness.
What you'll do
- Set content and social strategy, measurement, competitive benchmarking, and investment cases tied to content and commercial metrics.
- Scale original content and creator programs, including production, talent partnerships, briefs, approvals, and roster development.
- Build real-time response and performance-triggered publishing and paid amplification programs; lead a team of 10+ across employees and agency or contractor partners.
What they ask for
- 10+ years in social/content leadership.
- Track record building or scaling a content/social organization.
- Fluency in content metrics and commercial outcomes, and ability to translate between them for executive audiences.
- Direct people-management experience; fluency in X, Discord, and reddit; and experience managing creator programs at volume.
Nice to have
- Experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category.
- Experience in regulated or compliance-heavy content environments.
Pay
$210,000 — $260,000 USD (base salary)
Tools
X, Discord, Reddit
Model-written summary · the original posting is authoritative