Fanatics
Senior Growth Manager - Generosity & Flowthrough
$118K–$136K
Denver, CO, United States +3 · Manager · Full-time · Posted Oct 8, 2026
- Location
- Denver, CO, United States
New York, NY, United States
Toronto, ON, Canada
Jacksonville, Florida, United States - Experience
- 5+ years in a growth, CRM, or commercial strategy role; ideally in iGaming, iCasino, or a highly regulated digital business.
About the job
Owns Fanatics Casino’s promotional generosity strategy, modeling how promotional spend drives player value, cross-sell, and sustainable business growth.
What you'll do
- Set generosity budget allocation and improve Return to Customer (RTC) efficiency across player cohorts and promotional mechanics.
- Build and maintain flow-through models connecting promotional spend to player value, including Casino and OSB cross-sell economics.
- Partner with Finance, CRM, Product, and Analytics to assess performance and develop investment cases for promotional spend and strategic tests.
What they ask for
- Strong financial modeling skills and ability to build and defend investment cases with Finance stakeholders.
- Advanced proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker).
- Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
- Strong stakeholder management across Finance, CRM, Product, and Analytics.
Nice to have
- Experience with RTC/Return-to-Player modeling in an iCasino context.
- Background in pricing, revenue management, or promotional economics; exposure to casino and sportsbook cross-sell strategy.
Pay
$118,000 — $136,000 USD (base salary)
Tools
SQL, Excel/Google Sheets, Tableau, Looker
Model-written summary · the original posting is authoritative