Fanatics
Senior Manager, Content Amplification (Remote)
$169K–$210K
New York, NY, United States +1 · Manager · Full-time · Posted Oct 13, 2026
- Location
- New York, NY, United States
AMER - Experience
- 4+ years in paid social or programmatic media buying.
About the job
Leads paid content amplification for Fanatics Betting & Gaming, scaling organic and creator content to increase brand awareness and share of voice.
What you'll do
- Develop and operate paid amplification, including boosting content and a rules-based programmatic engine.
- Manage and forecast the boosting budget, and measure results using reach, awareness, share of voice, and CPM efficiency.
- Coordinate amplification with Performance Media and Creator & Talent teams, routing conversion-focused deals to Performance Media.
What they ask for
- 4+ years in paid social or programmatic media buying, with direct experience in reach- or awareness-oriented CPM buying.
- Experience building or operating a rules-based amplification engine triggered by performance thresholds.
- Experience managing a paid media budget and forecasting spend against a content calendar.
- Fluency in reach, non-follower reach, engagement, and share of voice as primary metrics; comfort being evaluated on CPM efficiency rather than CPA/CPC.
Nice to have
- Experience in sports, betting, gaming, or a comparable fast-moving consumer category.
Pay
$169,000 — $210,000 USD (base salary)
Model-written summary · the original posting is authoritative