Faraday Future
Head of User Acquisition, Robotics
$225K–$260K
El Segundo, California, United States · Director · Full-time · Posted Jun 15, 2026
- Experience
- 15+ years in user acquisition / growth marketing, including at least 5 years leading multi-channel acquisition teams at a senior level.
- Education
- Bachelor’s degree in marketing, business, engineering, or a quantitative discipline.
About the job
Leads user acquisition for Faraday Future’s Robotics business, delivering qualified users, traffic, and leads through paid, organic, partnership, and lifecycle channels.
What you'll do
- Set acquisition strategy, budget, channel mix, CAC targets, and growth forecasts.
- Lead performance marketing, organic discovery, partnerships, waitlist programs, and lifecycle acquisition.
- Build the acquisition team and measurement processes, using AI tools to improve growth efficiency.
What they ask for
- 15+ years in user acquisition or growth marketing, including at least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
- Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
- Deep fluency in attribution, MMM, incrementality testing, and cohort-based LTV/CAC analysis.
- Track record building and developing growth teams of 10+ specialists.
Nice to have
- Experience launching a high-consideration, high-ASP hardware or robotics product.
- Working knowledge of Greater China acquisition platforms and creator ecosystems.
Pay
USD $225,000-$260,000 base salary
Tools
Google, Meta, TikTok, YouTube, Looker, Tableau, Apple App Store, Google Play
AI focus
Embed AI tooling in creative production, audience targeting, copy testing, and bid management; preferred experience includes creative generation, predictive bidding, and audience modeling.
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