Filevine
VP, Performance Marketing
Salt Lake City, Utah · On-site · Director · Full-time · Posted Oct 2, 2026
- Experience
- 10+ years in performance marketing, including 5+ years in a senior leadership role (Director or above).
About the job
Leads Filevine’s performance marketing strategy and organization to generate and scale demand, from lead acquisition through pipeline and revenue outcomes.
What you'll do
- Design and optimize performance marketing channels, funnels, attribution, and revenue-focused targets.
- Establish forecasting, reporting, analytics, and experimentation frameworks for marketing optimization.
- Build and lead the marketing team and align investment with Product, Sales, RevOps, and Finance.
What they ask for
- 10+ years of progressive performance marketing experience, including 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
- Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.
- Deep expertise in named advertising, analytics, SEO, and web technologies, plus performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.
- Experience hiring, developing, and leading distributed or multidisciplinary marketing teams of 8+ members.
Nice to have
- Demand generation experience at a company with $50M+ ARR or 1M+ monthly active users; in-house SEO content, email lifecycle, or affiliate capabilities; or experience with named review platforms.
- Familiarity with privacy-first marketing.
Tools
Google Ads, Meta Ads, LinkedIn Ads, SEMrush, Ahrefs, Google Analytics 4, Tag Manager, HTML/CSS
AI focus
The role markets Filevine’s legal AI products; no specific AI development or implementation work is stated.
Model-written summary · the original posting is authoritative