Fireworks AI
Senior Lifecycle Marketing Manager
$190K–$225K
San Mateo · Hybrid · Manager · Full-time · Posted Sep 2, 2026
- Experience
- 8+ years in one of the listed marketing or product growth fields within a high-growth B2B SaaS company.
About the job
Builds and scales personalized lifecycle marketing programs across product-led and sales-led customer journeys to grow pipeline, adoption, retention, and expansion.
What you'll do
- Own lifecycle strategy and create customer journeys from lead nurture through onboarding, adoption, retention, expansion, and advocacy.
- Develop and optimize personalized communications across email, in-product messaging, web, and AI-powered touchpoints, partnering with cross-functional teams.
- Run experiments and measure lifecycle performance, using behavioral and product data to improve customer outcomes and revenue.
What they ask for
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
- Experience building lifecycle programs across product-led and sales-assisted customer journeys.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar.
- Experience with experimentation, behavioral data, and cross-functional collaboration to optimize lifecycle performance.
Nice to have
- Experience at a developer-focused, infrastructure, cloud, or AI platform company.
- Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
Pay
$190K – $225K (base salary)
Tools
HubSpot, Marketo, Braze, Customer.io, Iterable, Amplitude, Mixpanel, Heap
AI focus
Use AI to improve personalization, content generation, segmentation, journey orchestration, and lifecycle decisioning; evaluate AI capabilities and automation tools for customer experience and marketing efficiency.
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