Fivetran
Principal, Marketing Insights
$174K–$217K
Denver, Colorado, United States, AMER +1 · Principal · Full-time · Posted Oct 22, 2026
- Location
- Denver, Colorado, United States, AMER
Oakland, California, United States, AMER - Experience
- 8+ years in marketing strategy, GTM analytics, or business performance within B2B SaaS; scope and impact consistent with director-level leadership.
About the job
Leads marketing growth strategy, investment planning, and performance analytics to guide resource decisions and improve pipeline and revenue outcomes.
What you'll do
- Develop marketing growth plans, pipeline models, investment scenarios, and resource-allocation recommendations.
- Lead marketing performance reviews, identify risks, and coordinate corrective actions across functions.
- Define performance metrics and decision tools, and translate analysis into executive recommendations.
What they ask for
- 8+ years in marketing strategy, GTM analytics, or business performance within B2B SaaS, with director-level scope and impact.
- Demonstrated ability to influence investment decisions and deliver measurable improvements in pipeline, conversion, or marketing efficiency.
- Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
- Hands-on fluency with SQL and BI tools such as Looker; working knowledge of Salesforce and marketing automation platforms such as Marketo.
Nice to have
- Experience with merger, organizational integration, or significant GTM transformation.
- Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis; familiarity with Fivetran, dbt, Snowflake, and Looker.
Pay
$173,573.50 — $216,966.75 USD (target new hire compensation; may include sales incentives or target bonuses)
Tools
SQL, Looker, Salesforce, Marketo, Fivetran, dbt, Snowflake
Model-written summary · the original posting is authoritative