Fivetran
Principal, Marketing Insights
$180K–$225K
Oakland, California, United States, AMER · Principal · Full-time · Posted Oct 22, 2026
- Experience
- 8+ years in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
About the job
Leads marketing growth planning, investment decisions, performance measurement, and cross-functional execution to improve pipeline and marketing efficiency.
What you'll do
- Develop marketing growth plans, pipeline models, scenarios, and investment recommendations.
- Lead performance reviews, diagnose risks, and coordinate corrective actions across teams.
- Set measurement priorities and translate analysis into executive insights and decisions.
What they ask for
- Demonstrated record of influencing investment decisions and improving pipeline, conversion, or marketing efficiency.
- Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
- Hands-on fluency with SQL and BI tools such as Looker; working knowledge of Salesforce and marketing automation platforms such as Marketo.
- Strong B2B SaaS metrics knowledge and demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
Nice to have
- Experience with merger, organizational integration, or GTM transformation; experiment design, incrementality measurement, predictive modeling, or cohort analysis.
- Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker; background in data infrastructure, developer tools, or analytics software.
Pay
$179,670 — $224,587 USD (target new hire compensation; may include sales incentives or target bonuses depending on the role)
Tools
SQL, Looker, Salesforce, Marketo, Fivetran, dbt, Snowflake
Model-written summary · the original posting is authoritative