Fleetio
Senior Director, Brand Marketing
Remote - USA +1 · Remote · Director · Full-time · Posted Aug 19, 2026
- Location
- Remote - USA
Remote - Experience
- 10+ years in brand leadership, including 4+ years leading and developing teams.
About the job
Leads Fleetio’s brand strategy and creative expression, building a consistent market narrative across identity, content, social, communications, and brand activations.
What you'll do
- Own brand identity, creative direction, and standards across customer-facing channels and experiences.
- Lead editorial strategy, thought leadership, social, video, earned media, and sponsorship storytelling.
- Build and lead the brand and content team, manage agency partners, and establish creative operations and priorities.
What they ask for
- 10+ years in brand leadership, including 4+ years leading and developing teams.
- Experience taking a B2B brand through a narrative or identity evolution and launching it in market.
- Ability to measure and defend brand outcomes such as awareness, share of voice, engagement, and content-influenced pipeline.
- Experience managing agencies and partnering across product marketing, demand generation, events, and customer marketing.
Nice to have
- Sponsorship, partnership, or experiential activation experience.
- Experience building or running an in-house creative studio; challenger-brand/category-creation experience; or familiarity with AI-driven search and answer engines.
AI focus
Develop content that feeds organic and AI-driven search; preferred familiarity with how content strategy is changing under AI-driven search and answer engines.
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