Footprint
Demand Generation Manager
$135K–$165K
New York City · On-site · Manager · Full-time · Posted Oct 16, 2026
- Experience
- 4–6 years in demand generation, growth marketing, or performance marketing; ideally in SaaS, fintech, regtech, or AI.
About the job
Build and run Footprint’s demand generation programs across paid acquisition, search, lifecycle email, funnel optimization, and attribution to generate qualified pipeline.
What you'll do
- Launch and manage paid campaigns, search/SEO/AEO programs, and lifecycle email journeys.
- Improve funnel conversion and build reporting and attribution connecting channels, campaigns, events, and brand activity to pipeline.
- Manage the demand generation budget and coordinate performance feedback with leadership, sales, analytics, and other teams.
What they ask for
- Proven track record of driving top-of-funnel growth through paid and email programs.
- Personally built and optimized campaigns in LinkedIn and Google Ads.
- Built pipeline reporting or attribution used by leadership for budget decisions; experience with B2B audiences and long sales cycles.
- Uses AI tools in daily work and can demonstrate impact; strong project management and writing skills.
Nice to have
- Experience marketing to banks or compliance and risk buyers.
- Built an SEO or AEO program from the ground up; experience measuring events and field programs alongside paid.
Pay
$135K – $165K (USD, base salary)
Tools
HubSpot, LinkedIn Campaign Manager, Google Ads, Framer, Claude, Clay
AI focus
Use AI tools such as Claude in daily marketing work and build agents or automations for repetitive tasks; develop search and content that surfaces in AI assistants.
Model-written summary · the original posting is authoritative