Fora
Head of Web Strategy and Experience
$200K–$240K
New York City +1 · Director · Full-time · Posted Oct 23, 2026
- Location
- New York City
New York, New York, United States - Experience
- 10+ years; includes at least 4 years leading teams or major cross-functional programs.
- Visa sponsorship
- Authorization to work in the United States is required for full-time roles based in the New York City office. Fora is unable to sponsor or assist with U.S. work authorization; roles based outside the United States are not subject to this requirement.
About the job
Own Fora’s website strategy and growth, improving conversion and the paths for advisors and travelers through experimentation, measurement, and cross-functional execution.
What you'll do
- Set website strategy, goals, roadmap, operating model, and measurement tied to signups, activation, and LTV.
- Grow advisor signups and improve traveler discovery and booking inquiry through testing, content, and site experience.
- Partner with Engineering, Product, Brand, Data, and SEO/GEO on the website platform, performance, accessibility, and AI-enabled workflows.
What they ask for
- 10+ years in web strategy, digital experience, or growth, including at least 4 years leading teams or major cross-functional programs.
- Demonstrated success increasing conversion through structured experimentation and optimizing full-funnel economics (CAC, LTV, ROAS).
- Experience with a headless CMS and analytics and experimentation tools; shipped a site redesign, information architecture overhaul, or design-system rollout.
- Has built a web or experimentation function or owned a previously unowned site strategy; can describe current AI tools and a concrete workflow; aligned senior stakeholders across Brand, Product, Engineering, and Data without direct authority.
Nice to have
- Hands-on React or Next.js and tag management experience.
- Experience at a two-sided marketplace or platform; led a website replatform, CMS migration, or brand relaunch while maintaining testing.
Pay
$200K–$240K USD base salary + equity (equity amount not stated)
Tools
headless CMS, GA4, Amplitude, BigQuery, Eppo, Coframe, React, Next.js
AI focus
Build agents and automated workflows for research, page QA, test analysis, reporting, and content operations; structure the site for AI answer engines.
Model-written summary · the original posting is authoritative