Fora
Senior Growth Marketing Lead
$165K–$205K
New York City +1 · Senior · Full-time · Posted Oct 22, 2026
- Location
- New York City
New York, New York, United States - Experience
- 8+ years in growth or performance marketing.
- Visa sponsorship
- For full-time roles based in the New York City office, authorization to work in the United States is required; Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside the United States are not subject to this requirement.
About the job
Find and scale customer acquisition channels, lead structured experimentation, and grow Fora’s travel advisor base by optimizing for advisors who generate meaningful, repeat bookings.
What you'll do
- Set channel strategy and budgets; launch and manage campaigns from initial tests through sustained investment.
- Run experiments and incrementality tests, assess CAC, LTV, and ROAS, and make decisions about what to scale, iterate, or stop.
- Build AI agents and automations for reporting, research, creative analysis, and performance monitoring; mentor others and establish experimentation standards.
What they ask for
- 8+ years in growth or performance marketing at a consumer, marketplace, or technology company.
- Owned acquisition strategy for a channel or portfolio, including budgets and goals; scaled at least one new acquisition channel.
- Built and run structured experiments and designed or run incrementality tests such as holdouts, geo, or matched-market tests.
- Owned or reported on CAC, LTV, and ROAS; built an AI agent or automation still in use; and coached or mentored marketers.
Nice to have
- Experience acquiring supply-side participants in a two-sided marketplace.
- Experience with offline or non-traditional channels, bringing work in-house from agencies, or working at a high-growth startup through rapid scale.
Pay
$165K–$205K USD base salary
Tools
Meta, Google
AI focus
Use AI to research, build creative, analyze results, and automate workflows; build and run agents and automations for reporting, research, creative analysis, and performance monitoring.
Model-written summary · the original posting is authoritative