Formic
GTM Engineer
$90K–$160K
San Francisco +3 · Full-time · Posted Jul 27, 2026
- Location
- San Francisco
Oakland, CA
Bolingbrook / Chicago
Oakland / San Francisco - Experience
- 3+ years in GTM Engineering, Marketing Operations, or a similar technical role.
- Education
- Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or a similar field—or equivalent experience.
About the job
Build and manage Formic’s marketing and sales technology, AI-powered outreach, campaigns, and measurement systems to increase qualified lead volume and pipeline.
What you'll do
- Own and improve the GTM technology stack, automation, integrations, and data quality.
- Build and execute multi-channel campaigns and AI-powered outreach workflows with Marketing and Sales.
- Implement tracking, dashboards, reporting, and testing to measure campaign performance and pipeline.
What they ask for
- Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment.
- Experience using AI tools, including Claude, OpenAI, or similar LLMs, to automate, personalize, or accelerate GTM workflows.
- Analytical ability to design experiments, analyze results, and make data-driven decisions.
- Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders.
Nice to have
- Creative contribution to campaign ideation and messaging, alongside technical execution.
Pay
$90,000 — $160,000 USD (base salary)
Tools
Apollo, Instantly, HeyGen, Claude, OpenAI
AI focus
Build and manage AI-powered GTM workflows and outreach systems for lead generation and personalized outreach at scale; serve as an internal subject-matter expert on AI-driven GTM systems.
Model-written summary · the original posting is authoritative