Formlabs
Manager, Paid Media
$100K–$160K
Somerville, MA +1 · Manager · Full-time · Posted Oct 1, 2026
- Location
- Somerville, MA
Somerville, MA, United States - Experience
- 3+ years in performance/growth marketing.
About the job
Own and optimize global Google paid media campaigns, budgets, and forecasts to drive scalable acquisition while balancing growth and efficiency.
What you'll do
- Run and optimize campaigns across Google Search, Shopping, YouTube, and Display.
- Manage channel budgets and forecasts against CAC, ROAS, and efficiency targets; allocate spend across markets, channels, and audiences.
- Partner with Analytics on measurement, incrementality, and attribution, and test tactics to drive growth.
What they ask for
- At least 3 years in performance or growth marketing with measurable results managing large budgets.
- Deep hands-on experience managing paid media budgets in Google Shopping Ads.
- Strong analytical skills and ability to build forecasts, manage budgets, and explain business impact to senior stakeholders.
- Solid grasp of attribution, experimentation, and conversion optimization.
Pay
$100,000 — $160,000 USD (base salary)
Tools
Google, Search, Shopping, YouTube, Display
AI focus
Use AI tools fluently in daily work, held to the same quality bar as your own.
Model-written summary · the original posting is authoritative